The muse of la Mer is the sea. For this reason, the brand shares its blue heart with a commitment of supporting the protection of marine habitats for future generations. 95% of the ocean is still unexplored and its mysterious wonders have become the blue heart of our planet, a vital strength that maintains the integrity of the earth and of our lives.
With this premise, La Mer continues to collaborate with the conservation of the ocean. It has been doing it for ten years. This year it does it in partnership with the National Geographic Society and the new generation of explorers that compose it. This year, La Mer supports two new explorers: Dr. David Gruber and Shannon Switzer. Moreover, La Mer continues supporting the National Geographic’s resident explorer, Dra. Sylvia Earle. She is known for exposing the importance of having healthy marine habitats in the worldwide conservation movements.
The philanthropic mission that the cosmetics firm is leading is called Blue Heart. Convinced of the care of the seas, its goal is to help to raise awareness of the need to protect and explore the ocean.
“The ocean is an integral part of the heritage of La Mer, and we are committed to celebrate the beauty and bounty of the ocean throughout the year”, said Sandra Main, Global President of the cosmetics brand. “The National Geographic Society, Sylvia Earle and the explorers of this entity, continue to inspire us with their work, reminding us that we can all help to protect the blue heart of our planet.”
To commemorate this invaluable project, La Mer has launched a 100 ml bottle of Crème de la Mer with a new limited edition design which is already on sale. For the first time, the jar will be engraved with the words ‘Blue Heart’ to communicate the permanent objective of the brand, focused on the protection of the blue heart of our planet: the ocean.